In order to make an impact and reach your target audience on social media, you need to stay up to date with the latest trends and metrics. In this post, we cover three key social media trends you should leverage in your business

Social media is the go-to place for consumers to find information, learn, engage with others, shop, and seek support from service providers like you. 

In order to make an impact and reach your target audience, you need to stay up to date with the latest social media trends and metrics. Luckily, we’ve done the research for you.

Keep these important trends in mind when planning your content strategy.

Social Search Outshines Google for Advice and Research

Social media is increasingly becoming the next opportunity for search optimization, with more consumers turning to their social feeds for information and advice rather than traditional avenues like Google.

In fact, Google’s own data shows that TikTok and Instagram have surpassed the search engine as the primary source of information for Gen Z. This includes everything from information about current events to finding a new restaurant to looking for a REALTOR® to work with.

To optimize your account and posts for search, use relevant keywords and hashtags within your niche so your target audience can easily find you. According to Hubspot’s 2023 Global Social Media Trends Report, terms like “reviews,” “advice on,” “pros and cons,” “alternatives,” and “best option,” are commonly used as search terms on social media platforms.

Short-form video has the best ROI

Short, engaging and trendy videos remain the most effective for increasing brand awareness and connecting with social audiences, according to the report.

The majority of social media users continue to have high engagement with accounts that create entertaining and educational content – perfect for real estate professionals looking to add value to their existing client base while attracting new leads.

The best part? You don’t need a professional videographer or a production team to create engaging content. Your smartphone, a strong brand voice, and a clear call-to-action are the keys to a good social video strategy. 

Want to learn more about using video on social media? Read our post explaining the key differences between TikTok, Instagram and Facebook.

Original, tailored content takes the crown

According to Hubspot, re-sharing the same content across platforms isn’t as effective in 2023.

Although creating original content for multiple social media feeds takes time, each social platform has its own nuances, trends and content styles that require more than a few small tweaks to each post. In order to capitalize on your efforts, you need to tailor your content to each unique platform.

If you’re feeling overwhelmed, leverage AI tools to help generate content ideas for multiple platforms and support faster content creation. You should always edit content suggestions from any AI platform to fit your personal tone of voice. AI should simply be used as a tool to help you get started with content planning. 

Read more about how to use tools like ChatGPT.

We recommend investing in a social media management tool to help you streamline the process of posting to multiple accounts. 

Check out our suggestions for must-have social media tools.

Share this article and use it as a basis to brainstorm innovative ideas for expanding your reach!