Adil Dinani, Royal LePage’s 2022 A.E. LePage REALTOR® of the Year award winner for British Columbia, discusses why arming yourself – and your client – with as much information as possible is the key to creating fruitful relationships.

Trust is one of the most important factors when it comes to any agent-client relationship. But how do you build that trust?

According to Royal LePage agent Adil Dinani, Royal LePage’s 2022 A.E. LePage REALTOR® of the Year award winner for British Columbia, trust starts with taking the time to educate your clients and help them make informed decisions.

We asked Adil to tell us more about his business motivation and lead-generation strategies. Read what he had to say:

What inspires and motivates you on a daily basis?

I am a self-professed enemy of mediocrity. In an industry that is becoming more and more consumer-focused, I’m always pushing to create a culture of excellence and innovation amongst my team, which is essential for growth and ultimately success. For me, growth has always equalled happiness—in all aspects of my life.

Can you describe your lead generation and management strategy?

Our team averages $150M in sales volume annually, with approximately 125-150 transactions per annum. This past year, I’m proud to say we surpassed $1B in career team sales. rlpSPHERE continues to be an important part of our lead generation and management strategy, with 88% of our business being repeat and referral. Half of our business is advising builders through the land acquisition and redevelopment stages of new construction.

Social media is also an important vertical in today’s market. I like to think of it as the new door-knocking—you have to be visible in order to generate new leads. Use these platforms to deliver more value and your current or prospective leads will notice.

What sets you and your team apart?

We work hard to understand our Unique Selling Proposition (USP). In our business, your income has a direct correlation to the value you deliver. The more value you bring to the table, the more business you will earn.

What’s one piece of advice you would share with a fellow agent who is looking to build a successful career?

Equip yourself with an arsenal of knowledge. Being a knowledgeable agent or broker is your advantage, especially in today’s market environment. Remember, these are highly emotional transactions. By helping your clients make informed decisions and arming them with all the information they need to make a decision, you’re doing your job well. Finally, be empathetic and always put your clients’ interests ahead of yours.

As your business grows, your needs evolve. At Royal LePage, we provide the ongoing support you need to reach your full potential. Learn more: rlp.ca/grow-your-business.