‘Invest and Believe in Yourself’: How This Rookie of the Year Found Success in Confidence

December 29, 2023 4 min. read

Royal LePage agent and 2022 Royal LePage Quebec Rookie of the Year award winner, Jenny Côté, shares her advice for up-and-coming agents

We reached out to our 2022 Rookie of the Year award winners to get their best advice for agents who want to level up their business.

There’s a lot to think about when starting a career in real estate. How will you generate leads? What characteristics will help you stand out from the crowd? And, how soon will you see success?

No matter what you encounter along the way, the key is to believe in yourself. That’s good advice coming from Jenny Côté, 2022 Royal LePage Quebec Rookie of the Year award winner.

We spoke to Jenny about her quick rise to success and asked her to share advice for new agents looking to build fruitful careers in real estate. Here’s what she said:

What tools do you lean on when it comes to navigating rapid success early on in your career?

I like to think that I’ve taken a unique approach to generating leads. While I lean on social media channels like Facebook, Instagram and LinkedIn, to build a personal connection with cold leads, I have also been able to use my past career as a lead generator. I’ve stayed in touch with previous business contacts and created a referral network that I leverage into new business. 

How do you leverage social media to promote your business? Share a few examples or tips on how you differentiate yourself from the “noise.”

I love using high-quality visuals to attract attention. This year, I invested in a graphic designer who has helped me create eye-catching videos, photos and graphics for my social media channels. Because algorithms on Instagram and Facebook are heavily invested in video, I’ve put a lot of focus on creating engaging videos to generate interest for my listings.

What’s one piece of advice you would share with a new agent looking to build a successful career?

The first thing I would say is believe in yourself! This job is demanding at times, but it makes all the difference for a buyer or seller when I can be there for them every step of the way. I wouldn’t be able to offer that kind of service without believing in myself.

If you’re looking for more real estate career inspiration, look no further than royallepage.ca/joinus.