Royal LePage® agent and National Chairman’s Club member, Gayland Panko, shares why going above and beyond for clients is the key to top 1% success

In an industry where success hinges on trust and reputation, providing an exceptional client experience is what sets the Top 1% agents apart from the competition. For agents like Gayland Panko, Royal LePage National Chairman’s Club member, achieving success isn’t only about closing deals—it’s about building a brand on the pillars of honesty, integrity and exceptional client relationships. 

We sat down with Gayland so he could share his advice for agents looking to achieve a similar level of success. We discussed how client referrals and word-of-mouth marketing can help to form the foundation of your success as a real estate professional. Here’s what Gayland had to say:

As a Top 1% agent at Royal LePage, can you tell us about what motivates and drives you to excel in this industry?

For me, it’s all about building trust and respect. I take pride in my past experiences, relationships and the word-of-mouth referrals I’ve built over the years. Knowing that clients rely on me to help them through making important decisions is a huge motivator. 

What tools do you lean on to navigate your successful career and maintain strong connections with your clients?

This may not be the most common tactic in our digital age, but for me, it’s all about giving my full attention and time when I’m speaking with a client or prospect. I make it a priority to reply as soon as I can and always follow up to make sure nothing falls through the cracks. While I may not always rely on the latest technology tools or social media platforms, my traditional approach has helped me build lasting and meaningful relationships with my clients, and ensures they feel supported throughout the buying or selling process.

There’s definitely something that can be said about a personal touch when it comes to working with clients. With that in mind, can you tell us about your best day as a REALTOR® so far?

Absolutely. One of my most memorable moments was when a client I’d built a solid relationship with was going through a divorce and considering selling their home. Instead of pushing for a quick sale, I took the time to really understand their needs. They wanted to keep a sense of stability for their kids, who were settled in a nearby school. So, I suggested they keep their current home and I helped them find a new place for their ex-partner.

Even though it meant missing out on a potential sale, it felt good knowing that I had guided them toward a decision that put their family first. They appreciated my advice and loyalty so much that they said I’d be their Realtor for life. It’s moments like these that remind me why I do what I do – it’s about helping people navigate life’s big decisions with care and integrity.

While maintaining great relationships with your existing clients is essential, can you tell us how you generate and manage new leads in a competitive market?

Between myself and one other colleague in my office, we’ve managed to put up over 120 signs along every highway and back road in southern Saskatchewan. This extensive exposure ensures that we are visible across our community.

Aside from that, my leads primarily come from people I know or referrals from those who have worked with me previously. My strategy involves a few core principles: always do the right thing, work hard, follow up, and be honest and fair in all dealings. I’ve found that people appreciate the effort and integrity I bring to every transaction. 

What advice would you share with a fellow agent looking to build a profitable and meaningful real estate career?

Great question. Joining a reputable company like Royal LePage has been a key factor in my career development. We have a strong support system and a wealth of resources that can help you grow and succeed. Being part of a top-performing team has also opened many doors and provided opportunities that may not have been available to me otherwise.

I would also add that it’s easy to get swept up in the competition and the rush of closing deals, but it is important to remember that it’s not just about selling homes; it’s about creating a positive impact on people’s lives. Find opportunities to give advice wherever you can, and serve others without expecting anything in return. You truly do get what you give. It may not come back directly from the person you helped, but you will see the return from someone else later on down the line. 

Are you ready to take your real estate career to the next level? Join us today: royallepage.ca/en/realestate/join-our-team/.