How Johnny Avella leveraged credibility, cutting-edge technology and a client-first approach to become one of Royal LePage^®’s top young agents

Breaking into real estate at a young age isn’t easy, but Johnny Avella has turned every challenge into an opportunity for success. Recognized as one of the Royal LePage® Top 35 Under 35™, he has quickly built a standout reputation in Thunder Bay, Ontario, by combining market expertise, transparency and an unwavering commitment to client success.

In a recent conversation, Johnny reveals how he established trust early on, the game-changing tools that propelled his success, and his valuable advice for young agents looking to make their mark. Here’s what he had to say:

What inspired you to pursue a career in real estate?

Before real estate, I spent nine years in school, working as both a pharmacy assistant and an assistant professor. When COVID ended my university contract, I saw it as a turning point and an opportunity to shift my life in a new direction. I became financially literate, started a business and accelerated my real estate courses. I’ve always been passionate about homes, architecture and entrepreneurship, and real estate allows me to combine all three.

Many young professionals tend to struggle with credibility. How did you overcome this and prove yourself as a capable professional?

When working with new or potential clients, I always focus on being transparent, honest and loyal. My priority has always been to protect my clients like they’re family. I don’t see myself as a salesperson, rather a people person. That mindset helped me establish trust quickly. Oftentimes, if your clients feel that you are genuine and that you have their best interests in mind, it does not matter how many years you have worked in the industry. 

What key strategies do you leverage to help you stand out in a competitive market?

I take an analytical approach with my work, constantly tracking numbers, monitoring market trends and assessing potential returns on investment. My goal is to ensure my buyer clients understand exactly where the value lies in making a purchase. If they are looking to be competitive, I show them exactly what it will take to come out on top. If they’re not willing to push to a certain level, that just means the value isn’t there for them, and we adjust the strategy accordingly. I pride myself on my ability to cater my strategy for each client, depending on their unique needs.

How has technology and social media helped you grow your business?

Technology has expanded my reach far beyond what’s possible in person. It also gave me the confidence to launch my real estate podcast, and I was the first in my city to do so! Social media is a powerful tool when combined with consistent engagement and education. I try to offer my clients as much value as possible through my channels, rather than simply using them to advertise myself. I like to show them why they can trust me by giving them expert advice and guidance. When you show that you have something to offer, it keeps them engaged with your content. When they are looking for someone to help them buy or sell, you will be top of mind!

Which Royal LePage tools have been most valuable to your business, and how do you use them to streamline tasks and be more efficient?

rlpSPHERE^® has been a game-changer for me. It combines multiple tools within one platform, automates essential tasks, and provides predictive analytics to ensure my marketing efforts reach the right audience. It helps me focus on being more client-facing without being tied up with administrative or marketing tasks.

How do you stay connected with a diverse client base, including older clients?

I like to stay deeply involved in my community through sports, events and volunteering. No matter the client’s age or background, I tailor my approach by understanding what they value most and delivering on that.

What advice would you give to other young agents who are just getting started in the industry?

My best advice would be to treat real estate like a 9-to-5 job, and then work overtime. This industry is more than simply making transactions and doing paperwork – it’s about building genuine relationships and going above and beyond for those you are working with, especially when you’re just starting out. The more you show up, the more people you meet, and the more you learn. This will help you build confidence and establish a network of prospects. Most importantly, never be afraid to ask questions – every expert started somewhere.

What were the main challenges you faced as a young agent, and how did you navigate them?

My biggest challenge was overcoming a lack of experience and credibility. I tackled this by aligning with mentors who could guide me in the right direction and provide advice when working through challenging transactions. I am also committed to continuous learning, and I leverage every training opportunity available to me. 

What has been the most rewarding part of your journey?

By far the most rewarding aspect of working in this industry is helping my clients achieve their real estate goals – whether it’s buying their first home, securing an investment, or transitioning to a new chapter in life. The relationships I build with my clients along the way are what make this career so fulfilling.

In terms of my professional development, my proudest moment has been being recognized as a Top 35 Under 35 agent. It represents my dedication, hard work and commitment to excellence, while reminding me to keep pushing forward.

How do you see your career evolving in the next five years?

I’m working toward becoming a top-producing agent, sharpening my negotiation skills, and continuing to deliver exceptional client service. I also hope to mentor new agents and help them find success in the industry.

Looking to build a thriving real estate career?Join a company that provides the tools, training, and support to help you succeed. Learn more at: royallepage.ca/join-us