Award-winning media campaigns highlight Royal LePage’s market leadership

June 7, 2024 5 min. read

Royal LePage® is proud to announce that two of its media campaigns were recently recognized by notable marketing and communications organizations, the Canadian Public Relations Society (CPRS) and the Société québécoise des professionnel(le)s en relations publiques (SQPRP). 

Royal LePage’s 2023 Real Estate Investors Report took home a Silver CPRS ACE (Achieving Communications Excellence) award for Best use of Media Relations (under $50,000). The 2023 Quebec Winter Recreational Property Report also received a Silver award from SQPRP in the strategic component – external public relations category. In both cases, Royal LePage was the only real estate firm to earn an award this year in the respective categories. Both of these awards highlight Royal LePage’s excellence in communications and market analysis, and its dedication to providing consumers with valuable statistics, data and commentary on real estate market trends from coast to coast.

Published in May 2023, the inaugural Royal LePage Real Estate Investors Report analyzed residential real estate investment trends in the country’s three largest urban centres, and sentiment among current and prospective investors in Canada. Following extensive research which revealed a lack of data-rich information about this market segment, Royal LePage executed a media relations campaign that would deliver national and regional insights into Canada’s investor real estate market, while simultaneously positioning Royal LePage agents as thought leaders, industry experts and consumer advocates.

“At Royal LePage, the responsibility to educate and advise Canadian buyers, sellers, renters and investors on current market trends is one that our leadership team takes seriously. We take great pride in our robust public relations program and the impact it has had on the real estate industry and Canadians at large,” said Anne-Elise Cugliari Allegritti, Director of Communications, Royal LePage. “Being recognized by the Canadian Public Relations Society for this important campaign is truly an honour. It underscores the dedication of our national brand, and the thousands of real estate professionals in markets across the country, to providing expertise and support to our clients and exemplifying our motto: Helping you is what we do.®”  

The 2023 Quebec Winter Recreational Property Report, released in November 2023, offers a detailed, hyper-localized portrait of price and sales trends by property type in Quebec’s 10 most popular ski regions. The report’s success is due to its ability to provide increased visibility for Quebec’s regional real estate markets. Statistical data on property prices and sales in the main markets surrounding Quebec’s ski resorts were gathered through Centris, and price forecasts were produced for each market. A provincial overview completed the analysis, providing an overview of current and future trends.

“We are honoured to receive this distinction from the SQPRP,” said Roseline Joyal-Guillot, Director, Marketing and Communications, Royal LePage. “Every year, Royal LePage publishes more than twenty market reports on a variety of real estate-related topics. This award recognizes our commitment to providing relevant and reliable information on the Quebec real estate market so consumers can make informed choices. This report would not have been as successful without the input of our many regional experts, who contributed extensively to the analysis and enhanced the report by granting dozens of media interviews in their respective markets.”

Both of these campaigns were well received by the media, with significant coverage from notable media outlets across the country, further solidifying Royal LePage’s position as the Voice of Canadian Real EstateTM. The company takes great pride in its media relations program and is honoured to be recognized by these prestigious organizations for providing value to Canadian consumers.

To read other reports, visit the Royal LePage Media Room.