Avoid these social media pitfalls

Each month, we cover common mistakes made by agents on social media. We also offer a remedy for each.  For May, we continue with improvements for your Facebook business page. Common pitfall: Not including a description for your profile photo and cover photo on your business page. Many agents fail to include a description with…

Avoid these social media pitfalls

Each month, we cover some common mistakes made by real estate pros on their social media. We also offer a remedy for each.  For April, we start with making your Facebook business page easier for your friends to find. Common pitfall: Not having a link to your business page on your personal page. Great, you…

Zeigarnik effect in real estate

In psychology, the Zeigarnik Effect* states that people remember uncompleted or interrupted tasks better than completed tasks. Here’s how real estate agents can put that effect to good use with client interactions: The end of a real estate transaction should not be viewed as a completed task. Rather, adopt a mind-set that the task is…

5 reasons to get a home inspection before buying a house

“You would never purchase a used car without hiring a knowledgeable mechanic to inspect it first. So why wouldn’t you do the same thing before making one of the most important investments of our life?” asks Jean-Claude Fillion, an architect who specializes in pre-purchase inspections. “It’s important to know where you stand before buying a…

Top home buying lessons

As part of the Royal LePage 1 year mortgage-free Contest, running in Quebec from February 1 to July 31, 2016, Desjardins provides you with tips and advice on mortgage loans, savings and other related topics.

Tips to increase SEO

Consistency of information is key Aim for consistency. Make sure the following information is the same on your website, Google Maps, Facebook Places, Bing Places, Yellow Pages and more: Company name Address Phone number Join Learning Services this fall to learn all you need to know about Search Marketing in their workshop: Ranking Higher in…

Effectively communicating value

By Michelle Risi It is the question that is asked most often, yet the one that most people find challenging to communicate  ̶ “Why should I choose you?” Helping a consumer to understand what benefits you bring to the table is critical to the success of your business. In the absence of communicating value –…

Is everything a crisis?

How to get out of fire-fighting mode to increase productivity Focus on your most important goals. At the start of the week, make a list of the most important items that you need to accomplish. Set aside “work blocks,” blocks of time that you schedule on your calendar just like any other appointment, but for…

Marketing to millennials

Tips for appeal to young, first-time buyers While somewhat slow to the table, millennials, those born since 1980, have strong intentions to eventually purchase a home. Follow these five tips to earn their trust and increase your sales potential: 1.Millennials want information. And lots of it; 2.Don’t tell millennials what to do. Provide them with…