CASL: Creating a linked email consent letter

We have received a number of queries regarding how to create a “Yes, I consent” link within an opt-in email to comply with the Canadian Anti Spam Law (CASL) requirements that come into force on July 1. While a variety of approaches have been undertaken at our brokerages, the following method may serve your purposes…

What you need to know about Canada’s anti-spam legislation

The Canada Anti Spam Law “CASL”, which comes into effect on July 1, 2014, applies to all businesses in Canada.  This legislation regulates the sending of Commercial Electronic Messages “CEMs”, which includes all forms of electronic communication such as e-mails, texts and certain messages sent via social networking if they encourage participation in a commercial activity. This  includes advertisements,…