Driving your way to success

By Michelle Risi You wake up one morning and receive a call that you’ve won $500,000! All you need to do is drive eight hours to claim your prize. You jump in your car, enter the address into your GPS and off you go. An hour into your drive, your stomach begins to growl. You…

Effectively communicating value

By Michelle Risi It is the question that is asked most often, yet the one that most people find challenging to communicate  ̶ “Why should I choose you?” Helping a consumer to understand what benefits you bring to the table is critical to the success of your business. In the absence of communicating value –…

The power of trust: strategic alliances

By Michelle Risi Real estate agents and brokers who started their business practice in the ʼ80 and ʼ90s have witnessed first-hand the way the industry has changed. The once vertical relationship between real estate professional and client, whereby a salesperson’s value was centred on their position as gatekeepers of information, and where trust was placed in…