William Lowe with Royal LePage Benchmark in Calgary, AB raised $3,000 for the Royal LePage Shelter Foundation at his 6th annual pumpkin giveaway event.
Where Lowe typically exchanged a pumpkin for a cash donation from clients, friends and business partners, this year, to keep everyone as safe as possible he raised funds almost entirely online. “In the past, our event has raised around $1,000 for a local cause, but in pivoting to online giving, we tripled our impact. Making it easy for people to donate made all the difference.”
100% of proceeds have since been directed by the Royal LePage Shelter Foundation to the Calgary Women’s Emergency Shelter.
Unfortunately, online giving didn’t change the need for socially-distant outdoor pick ups. “We were outside in the cold for several hours, but it was all worth it in order to show our local shelter how much we value their services!”