Avoid these social media pitfalls

Each month, we cover common mistakes made by agents on social media. We also offer a remedy for each.  This month, we look at how to avoid inundating followers with salesy content.

Common pitfall: Merely posting ‘coming soons’ and ‘listings.’

Remedy: Temper posts about listings and coming soons with educational posts that let buyers and sellers in on what they can expect or best practices.

Post inspiring quotes that motivate buyers and sellers to take action sooner than later.

Source: Italina Kirknis, repurposed from Inman.com, March 5, 2018. Italina is an online presence expert and speaker who helps the Real Estate community, among others, to upgrade their presence online through LinkedIn, Facebook, and email newsletters.

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