Each month, we cover common mistakes made by agents on social media. We also offer a remedy for each. For May, we continue with improvements for your Facebook business page.
Common pitfall: Not including a description for your profile photo and cover photo on your business page. Many agents fail to include a description with their profile and cover photos, missing yet another opportunity to market your specialities and what sets you apart.
Remedy: Go to your profile photo on your business page, and click “add description.” Include your market area, your specialties and the types of real estate transactions for which you want to be known, such as condos, investment, recreational or distressed properties.
Source: Italina Kirknis, repurposed from Inman.com, March 5, 2018. Italina is an online presence expert and speaker who helps the Real Estate community, among others, to upgrade their presence online through LinkedIn, Facebook, and email newsletters.