Royal LePage’s “Your Perfect Life,” a neighbourhood matching tool, was honoured with two awards from the Canadian Marketing Association (CMA) at the 50th annual CMA Awards Gala held on November 25 in Toronto.
Royal LePage, its analytics partner Environics Analytics, along with design agency Alaia Technologies Inc. received a gold for “Your Perfect Life” in the Data Marketing category, recognizing innovative, creative and exemplary applications of data and analytics in the development of marketing programs. The application also earned a bronze award in the Experiential and Innovative Media category.
The “Your Perfect Life” feature is a first in Canada, allowing consumers to discover homes in communities that fit their current or desired lifestyles. The tool uses Environics Analytics demographic data to help home buyers pinpoint places where like-minded people live. This interactive website feature on Royal LePage’s national website royallepage.ca highlights neighbourhoods that consumers may not have otherwise considered and helps people relocate to unfamiliar areas of the country.
The company’s website experienced a 73 per cent year-over-year jump in traffic, exceeding expectations. “‘Your Perfect Life’ has become a go-to resource for house-hunters,” says Phil Soper, President and CEO of Royal LePage. “We’re honoured to receive the first gold award in the CMA’s Data Marketing category.”