Jerry Aulenbach of Royal LePage Noralta Real Estate in Edmonton, AB found a unique way to align his new beard focused branding with a great cause. Modeled after the popular professional skating tour “Stars on Ice,” Aulenbach travelled to nine cities in six provinces to host his ‘Beards on Ice: Skating for Shelter’ tour.
The event took place from January 21 through February 26, and was attended by many Royal LePage professionals and their families and friends. “We skated on some of the country’s most beautiful and iconic skating venues, including the Rideau Canal, the Red River, Grouse Mountain, Nathan Phillips Square, and Long Pond ̶ the birthplace of hockey,” said Aulenbach. “Everywhere I went, I was greeted by enthusiastic skaters in high spirits, including several who hadn’t laced up in over a decade. It was an excellent way to get together while raising funds for a cause close to many of our hearts.”
To attend their nearest skate, participants were asked to make a donation to the Royal LePage Shelter Foundation, Canada’s largest public foundation dedicated exclusively to funding women’s shelters and domestic violence prevention.
“Healthy relationships are so important,” said Aulenbach. “I’m thrilled to have raised nearly $11,000 which will go toward programs and services that strengthen families and help others feel safe and happy in their homes.”
To view the Beards on Ice wrap video, please click here!