To fight change because it is not good for us today is a fool’s game. It is the buggy whip manufacturer protesting the automobile as too dangerous to be allowed on city streets. Change that benefits the consumer must be embraced, even if it is initially perceived as a threat to the service provider; to the status quo.
People, and particularly young people, those digital natives who are the housing industry’s first time buyers, have already voted. They want information and convenience. As Janna Anderson, a professor at Elon University and writer on the future of the internet has said, “people have proven that they will give away personal information for something as small as a free cup of coffee.”
The pace of change in the real estate industry over the last decade has increased rapidly.
To read the rest of Phil’s message on embracing change and meeting the demands of the future head on, as well as many more interesting articles, please visit the digital Leading Edge Magazine here.