Profile, Group or Page: What’s the difference?
Understanding the differences between Facebook profiles, pages and groups can help form your social media strategy:
- Profile: Your personal presence on Facebook. It is the required piece to creating pages or joining groups. From here you can grow your Facebook presence to include Groups and Pages. Facebook does not condone use of personal profiles for business purposes.
- Pages: This is your business presence on Facebook, where people can understand more about you and your brand. Most Pages on Facebook serve a promotional purpose. Celebrities, brands, business are most likely to have a Facebook Page as they are publicly open and allow for direct promotions and advertising, however, a Social Marketer understands even a Facebook Page requires engagement and discussion. As well Pages allow for targeted paid ads to a specific audience.
- Groups: Groups allow interaction on a specific topic, and can be closed or open. For example: Canadian Real Estate Technology Support Group. This example is a group of Canadian REALTORS® who are interested in understanding how technology impacts their business. The Royal LePager’s Groups help our network by sharing best practices and common interests of Royal LePage professionals across Canada.
These elements are discussed in detail in the Social Marketer Designation online learning program. You’ll learn how to use the various Facebook elements to form your social media strategy.
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More about the Social Marketer Designation: If you want to learn how to maximize Facebook pages, profiles and groups, the Social Marketer Designation module on Facebook shows you everything you need to know about Facebook including how to leverage paid Facebook advertising and re-market to your website visitors on Facebook
The Social Marketer Designation takes a in-depth look into how social media sites can help you grow your business via agent and client referrals, geo-farming or lead generation. Available in the rlpNetwork, earning the designation is no cost and will add the Social Marketer logo to your profile on the rlpNetwork and royallepage.ca.