When you’re listing one of Canada’s most distinguished homes, you need marketing resources that meet the discerning standards of luxury home buyers and sellers. Royal LePage’s Carriage Trade luxury property marketing program does just that! Its sophisticated logo and wealth of marketing, promotional and training resources help position you as a luxury expert. Best of all, Carriage Trade resources are available at no additional cost to any Royal LePage agent with a qualified listing.
In May, John Shrives from the Learning Services team delivered a webinar explaining the resources available through Carriage Trade and where you can access them. If you’re trying to maximize exposure for your luxury listings, this webinar is for you. Highlights include:
- How listings qualify for Carriage Trade. While listings can automatically qualify based on listing price, there is also consideration given to location, distinction, amenities, design, property and history.
- Preparing for a market consultation. Download the fully customizable Carriage Trade PowerPoint listing presentation to showcase the Carriage Trade brand and your unique value.
- Develop feature sheets and property brochures for your luxury listings with new Marketing Centre Carriage Trade templates. Plus, this step-by-step demonstration will help you use the listings data integration tool to pull images and text from an MLS listing directly into a feature sheet template.
- Exposure for your Carriage Trade listings on royallepage.ca. With 2 million unique visits every month, your Carriage Trade listings will benefit from additional exposure on royallepage.ca and carriagetradeproperties.ca.
“The Muskoka luxury cottage market is extremely competitive with several high-end luxury boutique and national brands. Leveraging the CLHMS Million Dollar Guild designation together with the distinctive Carriage Trade marketing materials gives me a definite advantage.”
-Jay Richardson, Broker, Royal LePage Lakes of Muskoka
CLHMS Designee with Million Dollar Guild Recognition
To view the full 45-minute webinar:
For those looking to grow their business in the luxury sector, we have even more training available:
- Build Your Business in the Luxury Market, a recorded 1-hour webinar with Laurie Moore-Moore, founder of the Institute for Luxury Home Marketing, available as part of Royal LePage’s Sales Success webinar series.
- Certified Luxury Home Marketing Specialist, the industry gold standard for luxury real estate training. This designation is offered by the Institute for Luxury Home Marketing and available online at a discounted rate of $420 US for Royal LePage. This training is also being offered live in Vancouver, B.C. on July 16-17 for $495 US, facilitated by Laurie Moore-Moore. Register now.
