Is your sales funnel optimized? Do you have the leads you need to keep you busy throughout the spring market into the fall? On Feb. 20, Learning Services hosted superstar real estate trainer Chris Leader in our live monthly Sales Success webinar to help you answer “yes” to these important questions.
Chris gave specific instructions, scripts and tips to help Royal LePage agents in their lead generation and prospecting efforts. If you missed the webinar, watch it here in full (or watch it below). Below are some key concepts you can play from specific sections of the webinar:
- Prospecting evolves with your experience. New agents must approach strangers for lead generation, but as your business grows it will shift to your “sphere of influence” and eventually to building a full referral network.
- When choosing an area to farm, you want that farm area to have a minimum 8% turnover rate of homes in the area based on your market research.
- Leverage your “just sold” listings to farm a neighbourhood to maximum potential and master the “columbo routine” that Chris mentions to increase the number of conversations you have with prospective sellers.
- The by-product of mastering lead generation and prospecting is an increase in your confidence. At a listing presentation, this confidence, comfort and conviction directly influences the prospective seller’s decision making process.
Join Learning Services and Chris Leader LIVE for the next Sales Success webinar
Be sure to join us LIVE on March 19 at 2 p.m. ET for the next Sales Success webinar where Chris Leader joins us again in an interactive session to discuss Pricing Strategies. You’ll learn what to say when facing the objections of a prospective seller. To register, visit the Sales Success section of royallepage.ca/training.
Watch the January Sales Success webinar
If you missed our January session on Business Planning, also with Chris Leader, watch it here.
