Canadian Public Relations Society (Toronto) cites Soper’s ‘work in defining Royal LePage’s vision and communicating it with impact across Canada’
The prestigious CEO Award of Excellence, presented by the Canadian Public Relations Society (CPRS) (Toronto) was awarded to Phil Soper, president and CEO, Royal LePage, at a luncheon held Jan. 28 at the Eaton Chelsea Hotel in downtown Toronto.
Soper’s address provided a how-to clinic of sorts on becoming an exceptional communicator. A rapt audience of members of the public relations industry, past recipients of the prestigious award and supporters from Royal LePage heard of Soper’s early inspirations and insights through decades of serving as a spokesperson.
A passion for writing and experiences as a student leader and a career with IBM taught Soper that the media are critical in disseminating the message. As Canada’s most-quoted real estate leader, Soper spoke of Royal LePage’s Canadian values, its policy of authenticity and smart PR practices as keys to Royal LePage’s success on the public relations front. In 2014, the company earned 422 million media impressions — 50 per cent more than its closest competitor.
A video of Phil Soper’s CEO of the Year acceptance speech will be posted in this space in the coming days. Also see the news release issued Jan. 29 from CPRS: “Phil Soper of Royal LePage Real Estate Receives the 2014 CEO Award of Excellence in Public Relations.”